Hilliard Equities

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Asian and European Market Entry

Europe and Asia combine into a much larger marketplace than the US. But entering any foreign market presents you with unique challenges, ranging from the basic challenges of nationalizing product offerings for each country, to the different social expectations of how business is done.

We've faced these challenges many times, and can guide you on how to penetrate each market.  In helping your company meet these challenges, we will:

  • Identify which products are best suited for which markets in Asia and/or Europe
  • Create a product positioning to drive quick market success
  • Define the initial market entry strategy
  • Develop an initial target list of partner and customer accounts
  • Develop relationships with channel partners, as appropriate
  • Execute initial sales from the target list
  • Lead the process of reviewing and optimizing results

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